Automation and AI for Customer Service, Customer Experience, Sales and Marketing Teams

We’ve helped CS, CX, Sales and Marketing teams automate their work, triple their productivity, and transform morale for over a decade (and we’re just getting started)

Using AI, workflow automation and sophisticated integration of your platforms, you can rethink what is possible from both humans and systems, and free up your teams to focus on bigger challenges and higher value clients

Get in touch and we’ll show you what’s possible

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Case Studies

Trusted by forward-looking companies for over 10 years

Working with Iain as we implemented Intercom at Fyxer AI was an absolute delight. It wasn’t just about getting things done (though he did that amazingly well) - he really took the time to understand what made sense for our business and tailored the approach accordingly. He’s extremely revenue-minded (which is a no brainer in CS!), really sharp, and just very professional! Iain brought a lot of clarity and structure, and it always felt like he was on our side - thinking ahead, challenging things when needed, and making sure we were set up for long-term success. I’d highly recommend EC4C to anyone looking to take their support tech stack to the next level!

Violaine Yziquel

Chief Customer Officer, Fyxer AI

Iain built out our automation for customer support and marketing from the ground up and developed both areas across many years. This expanded into working on automation for our platform clients in financial services as well. A regulated industry like pensions requires a good head for compliance but being a fintech means we are always seek to push what tech can do, and Iain was able to straddle both sides 100%. We can attribute significant cost savings in operations but also major revenue generation through marketing automations to drive contributions from his work so Iain really knows what he's talking about when automating both marketing and ops.

Will Wynne

Group Managing Director, Smart

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We've integrated hundreds of platforms

our work

AI and Automation

From workflows to custom local LLMs

Customer service automation using workflows, agents and platform integrations

• LLM customer support agents (chatbots) • LLM human agent copilots • Workflows for proactive messaging, reactive messaging and autoresponders • Omnichannel integration (Livechat, SMS, phone, email, Whatsapp, API) • Self-updating knowledge base with automatic recommendation to customer and human agent • Intelligent assignment to teams and human agents • Intelligent triage and escalation of tickets • Integration of 3rd party platforms for human agents, outbound messaging, and LLM agent lookup (via MCP)

: ̗̀➛ See our Customer Service Automation work

Sales automation using workflows, agents and platform integrations

• LLM marketing copilots for content creation, campaign optimization, and audience insights • Workflows for nurture sequences, behavioral triggers, abandoned cart recovery, and event-based campaigns • Omnichannel marketing integration (email, SMS, social media, web personalization, paid ads, push notifications) • Dynamic content libraries with automatic personalization and A/B testing recommendations • Intelligent lead routing and account assignment based on scoring, demographics, and behavior • Intelligent lead scoring, qualification, and progressive nurturing with automated handoffs to sales • Integration of platforms for analytics, attribution, creative assets, and audience data

: ̗̀➛ See our Marketing Automation work

Sales automation using workflows, agents and platform integrations

• Automatic enrichment of lead data via API reverse lookup (Linkedin, Crunchbase) • Integration of customer support and marketing platforms with CRM to identify sales escalation candidates • Omnichannel integration (Livechat, SMS, phone, email, Whatsapp, API) • Automated drip and warmup campaigns • LLM powered cold email outbound campaigns • LLM powered cold phone outbound campaigns (voice AI) • Workflows for meeting booking and followup optimization

: ̗̀➛ See our Sales Automation work

Customer service automation using workflows, agents and platform integrations

Customer Success Ops • Workflows for onboarding • Workflows for customer health • Workflows for risk of churn and churn recovery • Workflows for renewal and revenue escalation Revenue Ops • Workflows for delinquent account and payment recovery • Workflows for failed payments • Workflows for subscription and card updates Engineering Ops • Integration of engineering management, ticketing and customer support platforms • Workflows for outage and critical scenarios • Workflows for team and individual assignment

: ̗̀➛ See our Operations Automation work

Give us the targets you need to hit

SLAs: we slay them

> 0 hrs

Typical client First Response Time (FRT) before our work

< 0 mins

Typical client First Response Time (FRT) after our work

< 0

Typical client Net Promoter Score (NPS) before our work

> 0

Typical client Net Promoter Score (NPS) after our work

About Us

We care about integrity, security and privacy. ISO 9001 and ISO 27001 certified. Risk, privacy and legal teams like us.

I. We define your biggest objectives and targets

Whether it's transforming speed and quality of customer service, or transforming a sales department from manual work to automationed, we zero in on exactly what the targets are and the most efficient way to achieve them with both tech and human beings.

II. We understand what tech we can bring in, what we must keep

Whilst it's often possible to replatform old and outdated software to new platforms that are AI, automation and workflow enabled, it's often the case that certain infrastructure can't be changed or moved, and we must work around it with complimentary tech rather than replacing it outright to achieve your objectives.

III. We bring along all stakeholders

We have extensive experience in regulated industries, where legal, privacy and risk and governance teams must have oversight of major changes. We are adept at removing compliance blockers and ensuring that legal and regulatory stakeholders are satisfied, and that all relevant procedures and sign offs are undertaken in advance.

Pick our brains

Let's chat (no robots involved)

We can take a look at your systems, processes and stack in a free consultation with no obligation. If we see easy fixes you can do yourselves, we’ll tell you.

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Intercom (Silver Partner)

Hubspot

Customer.io

Gradient Labs (Partner)