EC4C is an unusual digital agency. We want to not only acquire new customers for our clients, we want to maximise their lifecycle and lifetime value, and make them happier and cheaper to support.
We do this for financial services, fintech, professional services and crypto.
Our services
Inbound marketing
Acquire new customers
Leads come to you because of your expertise or useful content e.g.
- A comprehensive ISA guide; or
- A report on the future of retirement
Those leads give their details, are converted into customers through funnels using channels like email and direct mail.
Customer marketing automation
Increase value of your existing customers
Customers can be engaged and cross-sold new products across multiple channels like email, in app/on site message, mobile push notification and SMS without ever “selling” a product or service.
- Financial health/MOT
- Nudge campaigns towards financial goals (e.g. savings/contributions/repayments)
- Calendar events (e.g. National Pension Tracing Day)
- ESG
You can also lower the cost of administering those customers with nudges, and “wake up” and re-engage cohorts of customers at risk of churn.
Customer support automation
Reduce cost of serving those customers
Customers can have their customer support queries better met, in a faster time, with greater accuracy using automation in many cases (some customers will always require human assistance).
Phone -> livechat conversion
- Knowledgebase and customer self-service documentation
- Livechat autoresponders
- Livechat chatbots and LLM (AI) responders
- Intelligent human agent assignment
- Tours and tooltips
- Documentation recommendation
About Us
EC4C is the product of decades of expertise in digital marketing, automation, and service design for financial services and fintech products of all types.
What people are saying
Will Wynne“EC4C have absolutely changed the way we work”
Co-founder and Group MD, Smart and Smart Pension
